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Citizen brands: putting society at the heart of your business

Citizen brands: putting society at the heart of your business
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Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date
1042229 QBK140
 Wirtschaftswissenschaften   02 - Wirtschaftswissenschaften . . Available .  
Reserve Title Catalogue Record 67066
. Catalogue Record 67066 ItemInfo Beginning of record . Catalogue Record 67066 ItemInfo Top of page .
Catalogue Information
Field name Details
Sprache eng
Name Willmott, Michael
Titel Citizen brands
Zusatz zum Titel putting society at the heart of your business
Verfasserangabe Michael Willmott
Erscheinungsjahr 2003
Umfang XI, 260 S. : graph. Darst.
ISBN ISBN 0-470-85358-1
Schlagwörter ‡aSocial responsibility of business
‡aBrand name products
‡aProduct management
Schlagwörter Chain ‡aSocial responsibility of business -- ‡aBrand name products -- ‡aProduct management
Schlagwörter Markenartikel
Chain Markenartikel
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