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Marketingwissenschaft im Wandel: Anmerkungen zur Paradigmendiskussion
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Catalogue Record 55102
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Catalogue Record 55102
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1031968
PIL10-30
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Sprache
ger
Name
Meffert, Heribert
Titel
Marketingwissenschaft im Wandel
Zusatz zum Titel
Anmerkungen zur Paradigmendiskussion
Verfasserangabe
Heribert Meffert
Erscheinungsjahr
1999
Umfang
42 S. : graph. Darst.
Reihe
HHL-Arbeitspapier ; 30
Band
30
Schlagwörter
Marketingtheorie
Paradigma <Wissenschaftstheorie>
Chain
Marketingtheorie -- Paradigma
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