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Internationales Marketing-Management
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Catalogue Record 49495
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Catalogue Record 49495
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1041839
QBH126(3)
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Record 49495 ItemInfo
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Catalogue Information
Field name
Details
Sprache
ger
Name
Meffert, Heribert
Bolz, Joachim
Titel
Internationales Marketing-Management
Verfasserangabe
Heribert Meffert ; Joachim Bolz
Auflage
3., überarb. und erg. Aufl.
Erscheinungsjahr
1998
Umfang
344 S. : graph. Darst., Kt.
Reihe
Kohlhammer-Edition Marketing ; <meffer,intern>
Band
<meffer,intern>
ISBN
ISBN 3-17-014912-1 pbk : DM 49.80
Schlagwörter
Internationales Marketing
Chain
Internationales Marketing
Internet Site
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