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Werbung below the line: product placement, TV-sponsoring, licensing ...
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Catalogue Record 32147
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Catalogue Record 32147
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Item Information
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Shelf Location
Collection
Volume Ref.
Branch
Status
Due Date
1042412
QBL10
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Sprache
ger
Name
Auer, Manfred
Diederichs, Frank A.
Titel
Werbung below the line
Zusatz zum Titel
product placement, TV-sponsoring, licensing ...
Verfasserangabe
Manfred Auer ; Frank A. Diederichs
Erscheinungsjahr
1993
Umfang
230 S. : Ill., graph. Darst.
ISBN
ISBN 3-478-23630-4 Pp. : DM 98.00
Schlagwörter
Below-the-line-Werbung
Indirekte Werbung
Werbung
Schlagwörter Chain
Below-the-line-Werbung -- Indirekte Werbung -- Werbung
Schlagwörter
Below-the-line-Werbung
Chain
Below-the-line-Werbung
Internet Site
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