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© LIBERO v6.4.1sp220620
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Catalogue Record 167106
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Catalogue Information
Field name
Details
Sprache
ger
Bandangaben
[Hauptbd.]
Verfasserangabe
Franz Böcker ; Roland Helm
Auflage
7., völlig neu bearb. Aufl.
Erscheinungsjahr
2003
Umfang
XX, 485 S. : graph. Darst.
Reihe
UTB ; 919 : Betriebswirtschaftslehre
Band
919 : Betriebswirtschaftslehre
ISBN
ISBN 3-8252-0919-9 (UTB) kart. : EUR 21.90
ISBN 3-8282-0258-6
Schlagwörter
Marketing
Schlagwörter Chain
Marketing
Schlagwörter
Marketing
Chain
Marketing
Internet Site
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