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Industrial marketing: a German American perspective ; with 29 tables

Industrial marketing: a German American perspective ; with 29 tables
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Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date
1041976 QBH243
 Wirtschaftswissenschaften   02 - Wirtschaftswissenschaften . . Available .  
Reserve Title Catalogue Record 15553
. Catalogue Record 15553 ItemInfo Beginning of record . Catalogue Record 15553 ItemInfo Top of page .
Catalogue Information
Field name Details
Sprache eng
Name Backhaus, Klaus ¬[Herausgeber]¬
Albers, Sönke
Körperschaft German American Conference on Industrial Marketing <1984, Mainz>
Titel Industrial marketing
Zusatz zum Titel a German American perspective ; with 29 tables
Verfasserangabe [German American Conference on Industrial Marketing, which was held in Mainz, September 1984]. Ed. by Klaus Backhaus ... With contributions by S. Albers ...
Erscheinungsjahr 1986
Umfang VIII, 373 S. : graph. Darst.
ISBN ISBN 3-540-16114-7 hbk : DM 98.00
ISBN 0-387-16114-7
Schlagwörter Investitionsgütermarketing‡Kongress‡Mainz <1984>
USA‡Marketing‡Deutschland <Bundesrepublik>‡Kongress‡Mainz <1984>
Schlagwörter Chain Investitionsgütermarketing‡Kongress‡Mainz <1984> -- USA‡Marketing‡Deutschland ‡Kongress‡Mainz <1984>
Schlagwörter Industriebetrieb
Marketing
Chain Industriebetrieb -- Marketing
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