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MARKETINGTHEORIE
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MARKETINGTHEORIE
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AMARKETING
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APHILOSOPHY AND SCIENCE
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MOTIVATIONSPSYCHOLOGIE
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Controversy in marketing theory: for reason, realism, truth, and objectivity [Buch]
Hunt, Shelby D.
2003
Shelf Location:
QBH210.
Collections:
Wirtschaftswissenschaften.
Available at:
02 - Wirtschaftswissenschaften
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Number of Holdings:
1.
2
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Foundations of marketing theory: toward a general theory of marketing [Buch]
Hunt, Shelby D.
2002
Shelf Location:
QBH207.
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Wirtschaftswissenschaften.
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02 - Wirtschaftswissenschaften
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3
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Marketingwissenschaft im Wandel: Anmerkungen zur Paradigmendiskussion [Buch]
Series:
HHL-Arbeitspapier ; 30
Volume:
30
Meffert, Heribert
1999
55102
Shelf Location:
PIL10-30.
Collections:
Wirtschaftswissenschaften.
Available at:
02 - Wirtschaftswissenschaften
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Number of Holdings:
1.
4
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Marketing für Systemtechnologien: Entwicklung eines theoretisch-ökonomisch begründeten Geschäftstypenansatzes [Buch]
Backhaus, Klaus
1994
Shelf Location:
QBH16.
Collections:
Wirtschaftswissenschaften.
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02 - Wirtschaftswissenschaften
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Number of Holdings:
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5
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Motivationstheoretische Ansätze im Marketing: ein Beitrag zur Analyse psychologischer Konstrukte in der Ökonomik [Dissertation]
Series:
Europäische Hochschulschriften : Reihe 5 ; 1089
Volume:
1089
Norden, Rainer
1990
22642
Shelf Location:
QBO33.
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