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Konvergenzmanagement und Medienwirtschaft
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Catalogue Record 78374
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Catalogue Record 78374
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1036956
PVK152
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Sprache
ger
Name
Karmasin, Matthias
Winter, Carsten
Titel
Konvergenzmanagement und Medienwirtschaft
Verfasserangabe
Matthias Karmasin ; Carsten Winter
Erscheinungsjahr
2006
Umfang
272 S. : Ill., graph. Darst.
Reihe
UTB ; 8287 : Betriebswirtschaft
Band
8287 : Betriebswirtschaft
ISBN
ISBN 978-3-8252-8287-5
ISBN 3-8252-8287-2 Kt. : EUR 19.90
Schlagwörter
Medienwirtschaft
Strategisches Management
Konvergenz
Chain
Medienwirtschaft -- Strategisches Management -- Konvergenz
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