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Medien- und Internetmanagement
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Catalogue Record 72642
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Catalogue Record 72642
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Collection
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Branch
Status
Due Date
1036923
PVK130(4)
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Sprache
ger
Name
Wirtz, Bernd W.
Titel
Medien- und Internetmanagement
Verfasserangabe
Bernd W. Wirtz
Auflage
4., überarb. Aufl.
Erscheinungsjahr
2005
Umfang
XV, 743 S. : graph. Darst.
Reihe
Lehrbuch
ISBN
ISBN 3-409-41661-7 hbk : 48.90
Schlagwörter
Massenmedien
Management
Schlagwörter Chain
Massenmedien -- Management
Schlagwörter
Internet
Management
Chain
Internet -- Management
Internet Site
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Catalogue Information 72642
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