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© LIBERO v6.4.1sp220620
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Catalogue Record 71407
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Catalogue Record 71407
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1042588
QBO17(6)
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Sprache
ger
Name
Trommsdorff, Volker
Titel
Konsumentenverhalten
Verfasserangabe
Volker Trommsdorff
Auflage
6., vollst. überarb. und erw. Aufl.
Erscheinungsjahr
2004
Umfang
367 S. : Ill., graph. Darst.
Reihe
Kohlhammer-Edition Marketing ; <tromms,konsum>
Band
<tromms,konsum>
ISBN
ISBN 3-17-018595-0 kart. : EUR 26.00
Schlagwörter
Verbraucherverhalten
Chain
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