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Consumer behavior: a strategic approach
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Catalogue Record 68987
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Catalogue Record 68987
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Collection
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Status
Due Date
1042600
QBO28
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Sprache
eng
Name
Assael, Henry
Titel
Consumer behavior
Zusatz zum Titel
a strategic approach
Verfasserangabe
Henry Assael
Erscheinungsjahr
2004
Umfang
XXIII, 631 S. : Ill., graph. Darst.
ISBN
ISBN 0-618-22215-4
Schlagwörter
Verbraucherverhalten
Marketing
Chain
Verbraucherverhalten -- Marketing
Internet Site
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