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Citizen brands: putting society at the heart of your business
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Catalogue Record 67066
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Catalogue Information
Catalogue Record 67066
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Item Information
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Shelf Location
Collection
Volume Ref.
Branch
Status
Due Date
1042229
QBK140
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Sprache
eng
Name
Willmott, Michael
Titel
Citizen brands
Zusatz zum Titel
putting society at the heart of your business
Verfasserangabe
Michael Willmott
Erscheinungsjahr
2003
Umfang
XI, 260 S. : graph. Darst.
ISBN
ISBN 0-470-85358-1
Schlagwörter
‡aSocial responsibility of business
‡aBrand name products
‡aProduct management
Schlagwörter Chain
‡aSocial responsibility of business -- ‡aBrand name products -- ‡aProduct management
Schlagwörter
Markenartikel
Chain
Markenartikel
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