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Marketing research
Item Information
Catalogue Record 59581
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Catalogue Information
Catalogue Record 59581
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Status
Due Date
1042155
QBJ59(7)
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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21 Oct 2024
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Catalogue Record 59581
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Catalogue Record 59581 ItemInfo
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Catalogue Information
Field name
Details
Sprache
eng
Name
Aaker, David A.
Kumar, V.
Day, George S.
Titel
Marketing research
Verfasserangabe
David A. Aaker ; V. Kumar ; George S. Day
Auflage
7. ed.
Erscheinungsjahr
2001
Umfang
751 S. : graph. Darst.
ISBN
ISBN 0-471-36340-5
Schlagwörter
Marketingforschung
Chain
Marketingforschung
Internet Site
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