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Marketing: eine Einführung
Catalogue Information
Catalogue Record 56069
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Catalogue Information
Field name
Details
Sprache
ger
Name
Steffenhagen, Hartwig
Titel
Marketing
Zusatz zum Titel
eine Einführung
Verfasserangabe
Hartwig Steffenhagen
Auflage
4., vollst. überarb. Aufl.
Verlagsort
Stuttgart [u.a.]
Verlag
Kohlhammer
Erscheinungsjahr
2000
Umfang
VII, 322 S. : graph. Darst.
Reihe
Kohlhammer-Edition Marketing
Band
<steffe,market>
ISBN
ISBN 3-17-016244-6
Schlagwörter
Marketing
Chain
Marketing
Internet Site
Inhaltsverzeichnis
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