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Internationales Marketing
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Catalogue Record 53837
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Catalogue Information
Catalogue Record 53837
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1041852
QBH137(3)
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Sprache
ger
Name
Backhaus, Klaus
Büschken, Joachim
Voeth, Markus
Titel
Internationales Marketing
Verfasserangabe
Klaus Backhaus ; Joachim Büschken ; Markus Voeth
Auflage
3., überarb. und erw. Aufl.
Erscheinungsjahr
2000
Umfang
451 S. : Ill., graph. Darst., Kt.
ISBN
ISBN 3-7910-1541-9
Schlagwörter
Internationales Marketing
Chain
Internationales Marketing
Internet Site
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