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Marketing management
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Catalogue Record 51817
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Catalogue Information
Catalogue Record 51817
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Collection
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Status
Due Date
1041883
QBH163(2)
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Sprache
eng
Name
Lancaster, Geoffrey
Massingham, Lester
Titel
Marketing management
Verfasserangabe
Geoff Lancaster ; Lester Massingham
Auflage
2. ed.
Erscheinungsjahr
1998
Umfang
X, 466 S. : graph. Darst.
ISBN
ISBN 0-07-709291-0 pbk : GBP 24.99
Schlagwörter
Marketingmanagement
Chain
Marketingmanagement
Internet Site
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