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Services marketing
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Catalogue Record 43923
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Catalogue Record 43923
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Due Date
1041812
QBH105
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Sprache
eng
Name
Zeithaml, Valarie A.
Bitner, Mary Jo
Titel
Services marketing
Verfasserangabe
Valarie A. Zeithaml ; Mary Jo Bitner
Auflage
1. ed.
Erscheinungsjahr
1996
Umfang
XX, 700 S. : graph. Darst.
Reihe
McGraw-Hill series in marketing
ISBN
ISBN 0-07-078250-4 : £ 54.95
ISBN 0-07-114881-7 : £ 21.95
Schlagwörter
Dienstleistung
Marketing
Chain
Dienstleistung -- Marketing
Internet Site
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