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1 Markenbegriffe, Markentheorien, Markeninformationen, Markenstrategien

Catalogue Information Catalogue Record 37382 .

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Catalogue Information
Field name	Details
Bandangaben	1
Titel	Markenbegriffe, Markentheorien, Markeninformationen, Markenstrategien
Erscheinungsjahr	1994
Umfang	XXI, 685 S. : Ill., graph. Darst.
Schlagwörter	Markenartikel
Schlagwörter	Produktpolitik
Chain	Markenartikel -- Produktpolitik
Internet Site	Inhaltsverzeichnis

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