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Service management and marketing: managing the moments of truth in service competition
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Catalogue Record 36585
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Catalogue Record 36585
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Shelf Location
Collection
Volume Ref.
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Status
Due Date
1041829
QBH12
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Name
Grönroos, Christian
Titel
Service management and marketing
Zusatz zum Titel
managing the moments of truth in service competition
Verfasserangabe
Christian Grönroos
Auflage
5. print.
Erscheinungsjahr
1990
Umfang
XXII, 298 S. : graph. Darst.
Reihe
Issues in organization and management series
ISBN
ISBN 0-669-20035-2
Schlagwörter
Dienstleistungssektor
Marketingmanagement
Schlagwörter Chain
Dienstleistungssektor -- Marketingmanagement
Schlagwörter
Dienstleistungsbetrieb
Management
Chain
Dienstleistungsbetrieb -- Management
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