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Strategic market management

Strategic market management
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Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date
1079308 QBH1(11)
 Wirtschaftswissenschaften   02 - Wirtschaftswissenschaften . . Available .  
Reserve Title Catalogue Record 254873
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Catalogue Information
Field name Details
Sprache eng
Name Aaker, David A.
Moorman, Christine
Titel Strategic market management
Verfasserangabe David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University
Auflage Eleventh edition
Erscheinungsjahr 2018
Umfang IX, 380 Seiten
Illustr. / techn. Angaben Illustrationen, Diagramme
ISBN ISBN 978-1-119-39220-0 Pbk
Schlagwörter Marketing
Strategisches Management
Schlagwörter Chain Marketing -- Strategisches Management
Schlagwörter Markt
Strategisches Management
Schlagwörter Chain Markt -- Strategisches Management
Schlagwörter Marketingstrategie
Management
Schlagwörter Chain Marketingstrategie -- Management
Schlagwörter Marketingmanagement
Strategisches Management
Chain Marketingmanagement -- Strategisches Management
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