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Strategic market management
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Catalogue Record 254873
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Catalogue Information
Catalogue Record 254873
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Item Information
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Shelf Location
Collection
Volume Ref.
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Status
Due Date
1079308
QBH1(11)
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Sprache
eng
Name
Aaker, David A.
Moorman, Christine
Titel
Strategic market management
Verfasserangabe
David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University
Auflage
Eleventh edition
Erscheinungsjahr
2018
Umfang
IX, 380 Seiten
Illustr. / techn. Angaben
Illustrationen, Diagramme
ISBN
ISBN 978-1-119-39220-0 Pbk
Schlagwörter
Marketing
Strategisches Management
Schlagwörter Chain
Marketing -- Strategisches Management
Schlagwörter
Markt
Strategisches Management
Schlagwörter Chain
Markt -- Strategisches Management
Schlagwörter
Marketingstrategie
Management
Schlagwörter Chain
Marketingstrategie -- Management
Schlagwörter
Marketingmanagement
Strategisches Management
Chain
Marketingmanagement -- Strategisches Management
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