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Industriegütermarketing: Grundlagen des Business-to-Business-Marketings
Item Information
Catalogue Record 237028
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Catalogue Information
Catalogue Record 237028
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Item Information
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Collection
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Status
Due Date
1078456
QBH87(10)
Wirtschaftswissenschaften
Handapparat Professor Michael Steiner
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Not for Loan
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Catalogue Record 237028 ItemInfo
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Catalogue Record 237028 ItemInfo
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Catalogue Information
Field name
Details
Sprache
ger
Name
Backhaus, Klaus
Voeth, Markus
Titel
Industriegütermarketing
Zusatz zum Titel
Grundlagen des Business-to-Business-Marketings
Verfasserangabe
von Klaus Backhaus und Markus Voeth
Auflage
10., überarb. Aufl.
Erscheinungsjahr
2014
Umfang
XXII, 719 S. : Ill., graph. Darst.
Reihe
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
ISBN
ISBN 978-3-8006-4763-7 hbk : 44.90
ISBN 978-3-8006-4764-4 E-Book
Schlagwörter
Investitionsgütermarketing‡Lehrbuch
Chain
Investitionsgütermarketing‡Lehrbuch
Schlagwörter
Investitionsgütermarketing
Chain
Investitionsgütermarketing
Internet Site
Inhaltstext
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Catalogue Record 237028
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Catalogue Information 237028
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Catalogue Information 237028
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