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¬A¬ concise guide to market research: the process, data, and methods using IBM SPSS statistics

¬A¬ concise guide to market research: the process, data, and methods using IBM SPSS statistics
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Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date
1072302 QBJ93(2)+1
 Wirtschaftswissenschaften   02 - Wirtschaftswissenschaften . . Available .  
1072301 QBJ93(2)
 Wirtschaftswissenschaften   Handapparat Professor Michael Steiner . . Not for Loan .  
Reserve Title Catalogue Record 173243
. Catalogue Record 173243 ItemInfo Beginning of record . Catalogue Record 173243 ItemInfo Top of page .
Catalogue Information
Field name Details
Sprache eng
Name Sarstedt, Marko
Mooi, Erik A.
Titel ¬A¬ concise guide to market research
Zusatz zum Titel the process, data, and methods using IBM SPSS statistics
Verfasserangabe Marko Sarstedt ; Erik Mooi
Auflage 2. ed.
Erscheinungsjahr 2014
Umfang XXII, 347 S. : Ill., graph. Darst.
Reihe Springer texts in business and economics
ISBN ISBN 978-3-642-53964-0 Gb. : ca. EUR 64.19 (DE) (freier Pr.), ca. EUR 65.99 (AT) (freier Pr.), ca. sfr 80.00 (freier Pr.)
ISBN 3-642-53964-5
Schlagwörter Marktforschung
Statistik
SPSS
Chain Marktforschung -- Statistik -- SPSS
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