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Industriegütermarketing
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Catalogue Record 167107
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Catalogue Information
Catalogue Record 167107
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Status
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1071690
QBH87-1(9)
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Information
Field name
Details
Sprache
ger
Name
Backhaus, Klaus
Voeth, Markus
Titel
Industriegütermarketing
Verfasserangabe
von Klaus Backhaus und Markus Voeth
Auflage
9., überarb. Aufl.
Erscheinungsjahr
2010
Umfang
XXII, 683 S. : Ill., graph. Darst.
Reihe
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
ISBN
ISBN 978-3-8006-3695-2 hbk : 39.80
Schlagwörter
Investitionsgütermarketing
Chain
Investitionsgütermarketing
Internet Site
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