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Industrial marketing: a German American perspective ; with 29 tables
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Catalogue Record 15553
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Catalogue Record 15553
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1041976
QBH243
Wirtschaftswissenschaften
02 - Wirtschaftswissenschaften
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Catalogue Record 15553 ItemInfo
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Catalogue Information
Field name
Details
Sprache
eng
Name
Backhaus, Klaus ¬[Herausgeber]¬
Albers, Sönke
Körperschaft
German American Conference on Industrial Marketing <1984, Mainz>
Titel
Industrial marketing
Zusatz zum Titel
a German American perspective ; with 29 tables
Verfasserangabe
[German American Conference on Industrial Marketing, which was held in Mainz, September 1984]. Ed. by Klaus Backhaus ... With contributions by S. Albers ...
Erscheinungsjahr
1986
Umfang
VIII, 373 S. : graph. Darst.
ISBN
ISBN 3-540-16114-7 hbk : DM 98.00
ISBN 0-387-16114-7
Schlagwörter
Investitionsgütermarketing‡Kongress‡Mainz <1984>
USA‡Marketing‡Deutschland <Bundesrepublik>‡Kongress‡Mainz <1984>
Schlagwörter Chain
Investitionsgütermarketing‡Kongress‡Mainz <1984> -- USA‡Marketing‡Deutschland
‡Kongress‡Mainz <1984>
Schlagwörter
Industriebetrieb
Marketing
Chain
Industriebetrieb -- Marketing
Internet Site
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